Thursday, March 22, 2012

stylelovingfashionista FOR CAMP BEVERLY HILLS











(Melrose ivory crop top, Doheny violet off the shoulder, Beverly seal medium gray heather tee, Sunset Tank Top, Roxburry Charcoal Running Shorts, Wilshire Zip Hoody)

Recently Emil and I had the pleasure of collaborating with one of the most iconic American sportswear brands. Camp Beverly Hills was the first to successfully brand California lifestyle and create an absolute frenzy around T-shirt dressing. The brand became an overnight sensation and attracted some of the biggest celebrity names like Drew Berrymore and Barbara Streisand. 

In celebration of the brand's re-launch in 2012, Emil and I shot a Camp Beverly Hills lookbook inspired by some of California landmarks: Santa Monica, Roosevelt Hotel in Hollywood and the Hollywood Sign. We got to style 4 outfits around 4 concepts: Casual Beachy, Effortless Cool, Athletic and Glam Rocker. I might be a little biased but I find it very difficult to pick a favorite:) Which one do you guys like the most?

Also, I am including a behind the scenes video from our shoot, so you can finally see what a goof-ball I really am! Hope you like it!

P.S. Camp Beverly Hills is giving away the Sunset Tank Top, Roxburry Charcoal Shorts and Wilshire Zip Hoody I was wearing for the athletic inspired look, like their Facebook page by CLICKING HERE to ENTER. 

Keep on smiling,
Love,
Annabelle