Monday, January 20, 2014

The Magical Formula To Help You Sell Your Home Faster

Brought to you by Dream Team Member: Teresa Schumacher with Berkshire Hathaway Home Services in La Jolla, California.

Sell Your Home with  our Team Carol Hernstad & Associates

How is Listing Your Home Like a First Impression? 

 Ninety-percent of homeowners today are using the Internet to search for homes. The on-line marketing campaign for your home could very well be your first impression to a potential buyer. The phrase "first impressions" comes directly from the terminology of sentimental literature...where "first impressions" exhibit the strength and truth of the heart's immediate and intuitive response. So what is your on-line ad saying? Is it exchanging information properly to convey a deal-winning impression? Part of selling your home is crafting a vivid listing description that encourages buyers to make your home their new home. As a guide for sellers here's a list of words and phrases that will help sell your home faster.

Examining Influential Keywords When Listing Your Home

"Walkable To..."

La Jolla Village
According to a new study buyers will pay more for homes with high "walkability" versus neighborhoods that require cars to get to and from the essentials. 

Home buyers have a weakness for homes with access to shops, parks, bistros and cultural amenities. Be sure to mention the conveniences located near your home. 

Quick Tip: Consider giving precise distance, number of blocks or minutes in car drive to amenities nearby.

Ambiance, Floor Plan and Flow

Flexible space is important, open floor plans remain popular with everyone. Generation Y sees a 4 bedroom house for sale as a master bedroom, future child's room, a home office or perhaps a room for visiting parents. They are looking for homes that can conform to what they need for their future lifestyle. 

First-Time Home Buyer Amenities

Put yourself in the shoes of someone purchasing a home for the first time. Think of all of the amenities they may not have had prior to purchasing your home. For example, storage space, private and quiet, outdoor living spaces, green features, high tech amenities, fireplace, large open kitchen, stainless steel appliances, hardwood floors, walk-in closets, etc. 

Fancy Finishes and Brand Names

Beautiful Kitchen with upgrades throughout
Does your home have finishes that are a commodity in your area? Research shows that five listing descriptions words that were positively correlated with higher purchase prices included: granite, corian, maple, state-of-the-art and gourmet. 

Consumers also correlate brand names to create a quick mental image and name dropping could help sell your home faster. 

Neighborhood Name

Is your home in a desirable or up and coming neighborhood? Include the name of your district or neighborhood so your home's listing gets picked up on Google.

On-Trend Features

Your agent will be the expert on keeping up with the pulse of the current shift in what buyers like. It doesn't hurt to do some research yourself to be sure you are on target with what home features you are showcasing. 

Some current features that Millennials are after include: walkability, technological capabilities, environmentally friendly, HGTV look-alike, home offices, home theaters and easy entertaining features.  

How to Set Yourself Apart From the Competition

Visit nearby homes for sale to see how yours compares... This will help you determine if you need a minor renovation project to help make your home look like the competition. Or perhaps you need to adjust your list price to gain the competitive edge. 

Hire a home stager....check out this article on Why Staging Your Home to Sell is So Important. The top four reasons to stage your home sums it up. One, you will make more money. Two, your house will sell faster. Three, you will make your money back. And four, your on-line photos will stand out!

Think of your home's listing description as a personal concierge escorting prospective buyers to all of the very best features of your home. 

Stay tuned for other honorable mentions when listing your home. If you enjoyed this article please follow us on Twitter @theluxegen

If you are considering listing your home for sale, we would love the opportunity to earn your business. Work with the #1 Office with the #1 real estate company in San Diego County.

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