Tuesday, April 8, 2014

5 Impressive Tips on Using Instagram To Your Advantage

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Did you know that Instagram has over 200 million users and 70% of those log in to check their Instagram at least once a day?

I don't know about you but I personally love Instagram and probably log in 10 times a day...just out of habit. Its quick, its easy and it feeds the need to be nosy. 

Over 20 BILLION photos have been shared on Instagram....so what's it all about?? Why is Instagram the hottest new trend for businesses to easily build their brand? 

By posting pictures and video that consumers can relate to businesses can also brand through the use of hashtags. If you are posting pictures without hashtags you are missing out on a huge marketing opportunity for peeps to find you!

Instagram Quick Stats*:

▲8500 Likes per second on Instagram (PER SECOND!!!)
▲1000 # of comments on Instagram per second
▲Mayfair is the Instagram filter with the most likes and comments
▲25% of Fortune 500 companies use Instagram
▲257 minutes is the average time a user spends on Instagram per month

There is a reason why Facebook paid $715 MILLION dollars for Instagram, enjoy these 5 top tips and get your Instagram account working for you!

1. Create Engagement with an Instagram Contest

This might be a little "Obvi" but run a photo contest. Use a particular hashtag for the contest and encourage users to hashtag their photos to enter. You can easily search for entrants through your implemented hashtag and get your followers involved by asking them to vote for their favorite. Example: "Be sure to like your favorite photo and help us pick the winner" Tell your followers what it is you want them to do....and they will do it. 

2. Feature Your Customers

Use Instagram to take pictures of your customers and showcase what the experience with your brand is like. Happy customers are your brands greatest influencers and a great way to tell your company's story.

3. Provide a Unique Company Perspective

Allow your customers to see what is really going on behind the scenes. Instagram can showcase your company's culture, special events, new products and the faces of the wonderful employees who help to make the magic happen

4. Use Instagram for Networking

Brands connect with other brands through engagement, make sure to follow your followers back and interact with them, you can @ them just like on Twitter and they will receive a notification. Don't forget to reach a larger targeted audience by using hashtags!!

5. Overcome the Desire to SELL your Product on Instagram

To achieve ultimate success on Instagram don't look to sell your product, look to build relationships and create loyal customers. Get them devoted to your brand and they will buy and promote you without you even having to ask. 

You might be asking yourself how images and short videos will help your business, but what you really should be focusing on is the kind of impression you want to give. Focus on delivering creative branding photos and connecting.

Don't forget to follow The Luxe Gen on Instagram for insider pics of the Luxuries in San Diego, we follow back!

If you would like #TLG to help Boost Your Brand with #Instagram check out our Social Media Services in San Diego.


The Luxe Gen, San Diego Lifestyle, Adventure Travel, Home Luxuries, Personal Luxuries, Experiential Luxuries, Luxury Real Estate Services, Social Media Management