Thursday, June 12, 2014

It's Official: Introducing Summer Fridays @ J.Crew

In Tuesday's "J.Crew To Partake in Flash Sales???" post, JCAs alerted us to J.Crew's plans to host in-store events.

J.Crew confirmed the news through an email this morning describing these events as "Summer Fridays @ J.Crew". Every Friday in June, during 1PM to closing, J.Crew will host mini-parties. What to expect: refreshments, exclusive sales, and styling tips.

In Wednesday's "J.Crew's Got an Inventory Problem {no, really?}" post, we read that J.Crew was experiencing problems with inventory (too much) and in store foot traffic (too little). These in-store June events seem like J.Crew's attempt to address those issues. However, I am not convinced they will work.

What are your thoughts on the "Summer Fridays @ J.Crew" events? Do you think you will attend? If so, please share! :)